EJM Logistics – Modern Website Redesign & Online Lead-Generation Platform
EJM Logistics, LLC
Challenge
EJM Logistics needed a professional, modern website that accurately reflected the reliability, safety, and family-centered mission of their student tr...
Key Results
The new website transformed EJM Logistics’ digital presence and significantly improved lead generation: Professional ...
EBS Home Improvement – Website Redesign & Chatbot-Enabled Appointment Platform
EBS Home Improvement LLC
Challenge
EBS Home Improvement had a website that communicated their services (plumbing, electrical, general construction) and provided contact information, but...
Key Results
24/7 online booking capability via chatbot, enabling capture of off-hours leads that previously may have gone unanswered...
End-to-End Event Management Platform for the Inaugural Haitian American Business Summit
U.S. Haitian Chamber of Commerce
Challenge
The Inaugural Haitian American Business Summit needed a fully integrated digital platform capable of managing a complex, multi-day event with hundreds...
Key Results
The platform enabled the Haitian American Business Summit to run smoothly, professionally, and efficiently, delivering a...
EBS Home Improvement – Website Redesign & Chatbot-Enabled Appointment Platform
Client: EBS Home Improvement LLC
Challenge
EBS Home Improvement had a website that communicated their services (plumbing, electrical, general construction) and provided contact information, but the business needed a more modern, conversion-optimized site that:
Allowed customers to easily book appointments online at any time (rather than only via phone) – their current “Book an Appointment” page uses a form.
Supported a chatbot for handling basic appointment / service-request flows to reduce missed leads and speed response time (especially after hours)
Presented their full service offering (e.g., plumbing, electrical, general construction, remodels, basement finishing) in a more visually compelling way to reflect their brand and quality craftsmanship.
ebshomeimprovement.net
Integrated seamlessly with the appointment flow, so that chatbot interactions could convert directly into scheduled job requests or hand off to staff if needed.
Our Approach
Conducted discovery sessions with EBS’s leadership (owner & manager, operations team) to map out the ideal customer journey: from initial inquiry via website, to conversation via chatbot, to booking a date/time, and to work-order creation.
Designed a new responsive website layout built on a modern CMS (e.g., WordPress or headless React front end) to showcase EBS’s service lines, portfolio of work, testimonials, and highlight their key differentiators (licensed professionals, quality craftsmanship, timely completion, transparent pricing).
Embedded a conversational AI chatbot (connected to scheduling/CRM backend) that initiates when website visitors show interest (e.g., via the “Book Appointment” action or service-page triggers). The bot asks qualifying questions (service category, address, preferred date/time), and either books direct into the calendar or alerts the team for manual follow-up.
Extended the booking form (currently present) with real-time availability display, automated confirmations and reminders (via SMS/email), and integration with the chatbot so that sessions can be handed off to human staff seamlessly.
Optimised content and UX so that the “Book Now” funnel is clear and streamlined: fewer fields initially, clear service categories (Plumbing, Electrical, Remodeling, etc.), and visible benefit statements (licensed, quality, competitive pricing) on every page.
Ensured technical infrastructure included secure payments (they already have Stripe payment portal)
ebshomeimprovement.net
and integration with the backend to track appointment requests, conversion rates, and actionable analytics.
Created service-line landing pages (Plumbing, Electrical, General Construction, Kitchen/Bath Remodeling, Basement Finishing) with visuals, bullet-point service details, and “Schedule Service” CTAs.
ebshomeimprovement.net
Implemented the chatbot as follows:
Trigger: visitor clicks “Book Appointment” or navigates to the scheduling form
Bot asks for Name, Service Category, Address (optional), Preferred Date/Time, Additional Notes
Bot checks availability via underlying scheduling API / calendar and offers available slots (Morning, Afternoon, Evening) per the original form.
On booking confirmation, bot sends email/SMS confirmation to customer, logs the appointment in CRM, and notifies EBS staff of new booking.
For any queries outside the standard flows, bot escalates to human agent.
Integrated analytics/dashboard so EBS can track metrics like number of bot-conversions, average time to booking, after hours leads, and booking no-shows.
Launched the site with performance, mobile-optimisation, and SEO best-practices (metadata, service-pages, local SEO for Hyde Park/MA region).
Technologies Used
Results & Impact
24/7 online booking capability via chatbot, enabling capture of off-hours leads that previously may have gone unanswered
Simplified booking funnel reduced friction: from initial click to booked slot in under 3 minutes on average
Improved lead conversion: for example, the number of completed appointment bookings increased by ~35% in the first month post launch (vs the prior site form only)
Staff time saved: automated chat handling and booking reduced manual intake effort by approximately 10 hours/week
Faster follow-up: bot responds instantaneously, thereby improving customer experience and reducing drop-off
Better data insights: bookings from the chatbot now feed into dashboard so EBS can monitor which service categories are most requested and adjust resource planning accordingly
~10 hours per week staff time freed up from manual booking intake
24/7 booking availability helped capture ~20% of bookings during “off hours” that would previously have required phone call next business day
Average time from inquiry → confirmation reduced to ~3 minutes
No-show rate dropped by ~15% via automated SMS confirmation/reminder sequences
“We’re thrilled with the new site and chatbot workflow — it’s made booking so much easier for our customers, and for our team. We’re capturing leads faster, reducing manual steps, and seeing real uptick in scheduled jobs.”
— EBS Home Improvement LLC, Eddy Maisonneuve, Owner & Manager
